June 2022 – Unicorr’s design team does it again! As we roar into summer, our designers created a monstrous display for LesserEvil Snacks to celebrate the release of the new Jurassic World Dominion movie!
Lesser Evil, a company on a mission to refresh the entire snack world with healthy treats, is going big time with their organic Himalayan pink salt popcorn.
Partnering with Universal Studios they have created a specially branded bag and tie in with the release of the movie.
Unicorr’s design team created both a half pallet and full pallet display for several retail and club store channels. Custom support columns and X bracing ensure robust stacking strength as well as optimal count per unit.
The other key design element is a unique 3D header that is interchangeable with both structures—resulting in significant die and plate savings, while maximizing visual impact.
“Every member of the design team contributed key elements for both the half and full pallet display structures. This was a truly a multidisciplinary approach,” said Gary Lenkeit, Corporate Creative Director at Unicorr Packaging Group.
The display trays and header base were direct flexo print on our Göpfert 6-color press combined with the 3D litho lam lug on.
The displays can be seen at a number of national retailers in the months to come.